LEARN

Lesson 1: When to Use Short-form as a Growth Lever

Know when short-form video is the right growth bet for your product — and when it is not.

Lesson 1: Account Creation

Create clean short-form accounts and set up a bio that points attention toward your product.

Lesson 1: Account Warmup Protocol

Warm up your accounts like a real user so the platforms understand your niche before you post.

Lesson 2: Avoiding 0-View Jail

Avoid the signals that throttle a new account's reach — and learn how to recover if it happens.

Lesson 1: Creating the Content

Create short-form content from proven formats without making your videos feel like ads.

Lesson 2: Creating a Video in CapCut

Edit a short-form video end to end — in CapCut or right inside the TikTok and Instagram apps.

Lesson 1: Finding Your Winning Format

Real winners from past apps — what made them win, how to spot yours, and how to double down.

Lesson 1: Real Examples: What Works and What Doesn't

Pattern-level good vs bad: hooks that land, formats that travel, and CTAs that convert.

Lesson 1: Views → Customers: Bio & Profile

Views are step one. Turn viewers into profile visits, clicks, and paying customers.

Lesson 2: Riding Trends

Hop on a viral trend fast and pull free views — even on a brand-new account.

Lesson 1: The 80/20 SEO Playbook for Builders

Use one real product to practice the SEO loop: find demand, match the SERP, ship useful pages, and earn proof.

Lesson 2: Connect Your Site to Google Search Console

Add your domain to Google Search Console and verify that Google can report on it.

Lesson 3: Read Clicks, Impressions, CTR, and Rankings

Use Search Console performance data to decide what to improve first.

Lesson 4: Check If Google Indexed Your Pages

Use the Pages report and URL Inspection to verify important pages can rank.

Lesson 5: Generate a Clean Sitemap in Next.js

Generate a simple sitemap that only includes canonical public URLs.

Lesson 6: Keep robots.txt Simple

Let search engines crawl public pages and point them at your sitemap.

Lesson 1: Find Your First Keywords with Keywords Everywhere

Use Keywords Everywhere to collect practical search ideas, volumes, CPC, and trends.

Lesson 2: Judge Keyword Value with Volume x CPC

Prioritize keywords with enough demand and paid-search value to justify building a page.

Lesson 3: Steal Proven Keywords from Competitors

Use competitors and top pages to find search intents already driving traffic.

Lesson 4: Validate Keywords in Ahrefs

Use Ahrefs to validate demand, traffic value, competing pages, and keyword clusters.

Lesson 5: Fix Technical SEO Issues with Ahrefs and Cursor

Use Ahrefs Site Audit and Cursor to fix technical SEO issues that actually matter.

Lesson 6: Reverse-Engineer the SERP

Read the search results before deciding what kind of page to make.

Lesson 1: On-Page SEO: Titles, H1s, H2s, and Canonicals

Make the page easy for Google and users to understand with exact-match structure where needed.

Lesson 2: Build and Ship a SERP-Matched Landing Page in Cursor

Use Cursor to create a page that matches the SERP pattern for a target keyword.

Lesson 3: When the SERP Wants a Blog Post, Not a Tool

Use the LinkedIn headshot example to decide when a blog post beats a tool page.

Lesson 1: Build a Blog System and Publish an MDX Post

Add a maintainable blog system and publish a focused post for one keyword.

Lesson 2: Make AI Content Good with a 2-Minute Voice Note

Use your own voice note, screenshots, and product examples to avoid generic AI content.

Lesson 3: Listicles and the $50k Keyword

Use list-style pages when the searcher wants options, comparisons, or recommendations.

Lesson 1: Mining Competitor Backlinks

Find backlink sources by studying who already links to competing pages.

Lesson 2: Outreach from the SERP

Use search results to find sites, writers, and pages that can link to you.

Lesson 1: Google AI Overviews

Understand how AI answers change clicks, snippets, and content structure.

Lesson 2: Ranking Across AI Engines

Think beyond Google by making pages understandable to AI search tools.

Lesson 3: Building a Long-Term Moat

Create SEO assets that become harder to copy over time.

Lesson 1: Search vs Interruption

Understand the difference between search intent and interruption-based ads.

Lesson 2: Facebook Ads Overview

See how Meta Ads works at a high level before touching Ads Manager.

Lesson 1: Strategy Intro

A quick intro to the strategy work before account setup.

Lesson 2: Acquisition Cost

Learn how acquisition cost changes what you can afford to test.

Lesson 3: Cashflow

Understand the cashflow constraints that make or break ad tests.

Lesson 4: Persona

Define who the ad should speak to before choosing targeting or creative.

Lesson 5: Funnel

Map where the ad sends people and what must happen after the click.

Lesson 1: Account Setup Intro

A quick intro to the Meta account setup section.

Lesson 2: Business Manager

Create and organize the Meta Business Manager correctly.

Lesson 3: Ad Account

Set up the ad account and the core settings you need before launching.

Lesson 4: Pixel

Install and verify the Meta pixel so campaigns can optimize properly.

Lesson 5: Facebook Page

Connect the page assets your ads need to run cleanly.

Lesson 6: Audiences

Create useful audiences without overcomplicating targeting.

Lesson 7: Audience Segments

Separate audience segments so campaign results are easier to read.

Lesson 1: Creative Intro

A quick intro to creating ads that can earn a real test.

Lesson 2: Creative Formats

Choose the ad formats most likely to communicate your offer clearly.

Lesson 3: Hooks

Write hooks that stop the scroll and speak to the right problem.

Lesson 4: Copy

Write ad copy that supports the hook without turning into a wall of text.

Lesson 5: Inspiration

Build a repeatable inspiration system for better ad ideas.

Lesson 1: Campaigns, Ad Sets, and Ads

Understand the three layers of Meta campaign structure.

Lesson 2: Campaigns

Set up campaigns with the right objective and structure.

Lesson 3: Ad Sets

Configure ad sets, audiences, placements, optimization, and delivery.

Lesson 4: Ads

Build individual ads with the right creative, copy, and destination.

Lesson 5: Choosing Goals

Pick the goal that matches the outcome you actually need.

Lesson 6: Structuring Your Account

Structure the account so results are easier to manage and compare.

Lesson 7: Naming Conventions

Name campaigns and ads so reporting stays readable.

Lesson 8: Managing Budgets

Control budgets without killing the learning you need from tests.

Lesson 9: Other Setups

Review alternate setup patterns and when they make sense.

Lesson 1: Analysis Intro

A quick intro to reading results and making decisions.

Lesson 2: KPIs

Understand the metrics that matter and what each one tells you.

Lesson 3: Analyze Results

Read campaign results and identify what is actually happening.

Lesson 4: Taking Action

Decide what to change, pause, scale, or keep testing.

Lesson 5: Managing Emotions

Avoid emotional decisions when ads fluctuate or tests are inconclusive.

Lesson 6: Real Account Analysis 1

Walk through a real account analysis and see how decisions are made.

Lesson 7: Real Account Analysis 2

Continue the real account analysis with another practical example.

Lesson 1: Avoiding Bans

Reduce the risk of avoidable account bans and policy issues.

Lesson 2: CodeFast Case Study

Study a real CodeFast ad account and the decisions behind it.

Lesson 3: SaaS From 0 to 1,000

Review a SaaS advertising path from zero toward meaningful traction.

Lesson 1: Introduction

This course is about making a launch video people notice **before** you have a big audience. The core idea is simple: use a familiar movie scene, add your product story, and make the first seconds surprising enough to stop the scroll.

Lesson 2: Equipment

You do not need a studio. A phone, stable camera setup, basic editor, and ideally a cheap green screen are enough. Spend money only when it removes friction. The goal is to ship a good video, not build a perfect filming setup.

Lesson 3: Mindset

Your first video will probably feel awkward. That is normal. Focus on finishing one usable version instead of chasing a perfect edit. You get better by making scenes, testing ideas, and noticing what feels clear or funny.

Lesson 4: Viral video structure

A strong launch video needs three parts: **a fast hook**, a short story, and a clear call to action. Do not open with an explanation. Open with the moment that makes someone pause, then earn the product pitch.

Lesson 1: Find the movie

Pick a movie that matches the feeling of your product. If your app saves time, find a scene about pressure. If it removes stress, find chaos. The movie is not decoration; it gives your product a story people already understand.

Lesson 2: Choose the best scene

Choose one scene with recognizable actors, clear reactions, and simple camera angles. The best scene is not always the funniest one. It is the one where you can naturally insert yourself and still make the story easy to follow.

Lesson 3: Avoid traps

Avoid scenes that make editing painful: shaky cameras, dark lighting, mirrors, reflections, overlapping actors, or weird body positions. If the scene is hard to composite, switch early. A simpler scene usually creates a better final video.

Lesson 1: The script

Keep the script short: 30-60 seconds, a few lines, one clear story. The product should solve a visible problem inside the scene. If the viewer needs a long explanation, the script is probably too complicated.

Lesson 2: Find the wow! effect

The first seconds need a **wow moment**. It can be a famous actor, a strange situation, or a visual surprise. Do not save the interesting part for later. Put the curiosity trigger at the start.

Lesson 3: Write the storyline with AI

Use AI as a writing partner, not as the final writer. Feed it the movie scene, your product, the tone, and the problem you want to show. Then keep refining until the dialogue sounds simple, natural, and easy to act.

Lesson 4: Advertise your product

Attention is only useful if people know what to do next. Mention the product clearly, either inside the story or at the end. Keep the pitch short so the video still feels like entertainment, not a normal ad.

Lesson 1: Checklist

Before recording, remove avoidable problems: noisy room, bad light, messy clothes, weak audio, or shaky framing. Match the movie scene as much as possible. Small setup choices make the edit feel much more believable.

Lesson 2: Use a green screen

A green screen makes the edit easier, but the real rule is contrast. Your background should be easy to remove and different from your clothes. Test a few seconds before filming everything.

Lesson 3: Set up your camera

Match the original scene: camera height, angle, lighting direction, and eye line. If the actor looks left, you should look toward the right place. These small details make the fake conversation feel real.

Lesson 4: Hollywood time!

Record full takes for each camera angle and leave small pauses between lines. Stay in character even when you are not speaking. Those quiet reaction moments often become the clips that make the edit work.

Lesson 1: The editing

Editing is where the idea becomes believable. Keep the pacing tight, remove anything slow, and make every cut serve the joke, story, or product reveal. Do not add effects just because you can.

Lesson 2: Extract movie clips

Use the cleanest movie footage and audio you can get. Bad source quality makes every later step harder. Capture enough of the scene to give yourself room for cuts, reactions, and timing changes.

Lesson 3: Create fake backgrounds

Props and background details help sell the illusion. Use simple tools to remove objects, isolate items, or add depth. Do only what supports the scene; tiny believable details are better than overbuilt effects.

Lesson 4: Embed yourself

Blend your footage into the movie by matching color, brightness, scale, and audio level. If your clip looks too sharp, too loud, or too bright, it breaks the illusion immediately.

Lesson 5: Add special effects

Start with simple effects that are easy to control: static backgrounds, clean cutouts, and fixed camera shots. Moving scenes are much harder. Make one believable effect before trying something advanced.

Lesson 6: Create the video

Build the edit for momentum. Alternate angles, overlap audio, trim pauses, and keep the intro especially tight. If a line does not improve the story or product reveal, cut it.

Lesson 7: Add subtitles

Add subtitles after the edit is locked. Keep them short, readable, and timed with the rhythm of the video. Subtitles should help people follow the story, not cover the scene.

Lesson 1: Go viral

Publish with a clear link and a simple ask. The video creates attention, but the post has to convert it. Make it easy for people to understand the product, click, and share.

Lesson 1: LogoFast (Beginner)

LogoFast works because the video turns a simple pain into a tense story: wasting time on logos. The lesson is to pick a scene where the emotion already matches your product problem.

Lesson 2: ZenVoice (Intermediate)

ZenVoice shows how far a strong opening can carry the video. The effects grab attention first, then the product stays simple. Lead with curiosity, then use the rest of the video to make the benefit obvious.

Lesson 3: ByeDispute (Advanced)

ByeDispute works by matching the scene's reactions to the product story. The lesson is to write around the actor's expressions, not against them. Use the footage you have instead of forcing a script that does not fit.

Lesson 4: HeroFit (Alternative)

HeroFit keeps the concept simple: a recognizable character, a clear product angle, and a few practical effects. The lesson is to use the movie as a shortcut to attention, then quickly connect it back to your app.

Lesson 1: Inspiration

A swipe file of unusual launch videos and ads to spark better creative ideas.